Every smart business person knows that networking is possibly the most important marketing channel. If you are good at it you will make some really good contacts. If you don’t believe in the power of networking we suggest that you quit the site now.
However, equally every smart business person knows that traditional networking has major weaknesses. The breakfast clubs where you have to pitch your case in 30 seconds to the same people who were there last week (and the week before and the week before), the dinners where you are warmly greeted at reception, given your name badge and then told to “go network”, the golf days where you sit nervously wondering whether the regular members of the “club” will ridicule your swing and so on.
The biggest problem with networking, especially to those not skilled in it, is that it produces too many random connections. The Sport Business Network will totally remove that for you.
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